Easter Flows to Drive Your Sales on Autopilot
As you probably already read in our previous posts, Easter is the time of year when retailers should go all-in on their marketing efforts, sales and especially interaction with customers.
Automating these processes could come in handy during hectic periods such as big retail holidays. And as you know - SMSBump specializes in providing store owners with all the necessary means to set their text marketing on autopilot.
In this article we like to direct your attention to one of our most effective tools which help merchants never miss to greet a new customer, inform them if they forgot to complete an order, or every once in a while - check on them to see if they are still around. And of course - all of this is automated.
We’ve prepared 3 Easter-themed Flows which are ready for you to hit the Enable button and support you to have a successful holiday campaign.
To maximize sales this Easter, you should aim to turn every new subscribers into a brand new customer right away.
The Welcome flow allows you to do exactly this. Besides welcoming in all new subscribers with a warm “Hello”, we advise you to give them additional encouragement to turn them into customers, i.e an enticing discount.
This first interaction is crucial and gives new subscribers a sense of trust. Still, it might take some time for them to take the leap and order, so let them take their time. In 5 days (or so), check in and see if they did in fact take advantage of your offer.
Did you get some new customers? Great! The ball is in your court again.
To maintain the image of a trustworthy brand, make sure to let your customers know that their order has been processed, and they can reach back if they need to.
Notice the little “Text us back” addition? The “us” in that sentence is there to make customers feel like they are talking to a real person. It gives the message a real personal touch.
Do you have some subscribers that are still deliberating your offer? Nudge them gently again, and remind them they have a nice Easter deal waiting for them just at a click of a button. Mention the upcoming holiday and that they deserve something sweet to lift up their spirits.
Big retail days are a great reason to remember your old customers who might have not been active recently. They already know your brand, have probably made an order or two, so all you need to do is find where the connection fell through and repair it.
The flow you have available in your SMSBump account will automatically reach out to customers who haven't purchased in the last 30 days - not too long for them to forget about you, yet not too soon either. Additionally, to make this winback strategy even more successful, we've configured a second filter to differentiate between customers with a total order value of $100 or more, and those with less than that. This way your high-value (but inactive) customers will truly get your best Easter deals.
To grab the attention of those who have done more business with you, we set up the flow to send a cute Easter-inspired MMS with a sweet discount of 10%. We also added an emoji - for additional flair.
The rest of the inactive customers we also treated to a nice deal, just not as juicy (5%). They also got a plain SMS, to minimize your losses in case they don’t decide to take your offer.
Just like with the previous flow - give your inactive customers some time to deliberate. Usually, we’d go for 3 days but since the time is sensitive and customers are very cautious of what they spend their cash on, we’ve set up the delay to 5 days.
We then have the flow check who didn’t make a purchase since its start, and we aim for the second time.
As you can see, we are not bumping the discount with this second message; we are simply reminding them that it’s still available and they’d be wrong not to take it.
Pro tip: If you are up for bigger sales, try and upsell them in the second step. Instead of simply reminding them of the existing offer, up your own offer and show them you really want them back as a customer.
Speaking of upsell…
When you set this flow up, it will trigger if somebody makes a purchase and will keep the conversation going.
Since these are sensitive times, we tried to be as non-intrusive and pushy as possible. With the way we worded the text messages within this flow, we actually focus more on showing genuine appreciation, rather than making that extra sale. Still, with offering an attractive bonus as a “thank you” gesture, you’d be inclining customers to shop again.
However, it is good thinking to encourage additional business from shoppers who are willing to spend more, hence why the first filter we’ve set up is to check if the order value was more than $200. This way you’d be able to provide better offers to your higher-spending customers, but still stimulate the rest.
Our next step is to look through all customers who spent less than $200 but overall might have made more than just 1 purchase, i.e. our loyal customers. Sifting them out and providing them with a special discount is key as it actually costs a business 5-25% more to acquire new customers than it does to retain existing ones. And over the long run this makes loyal customers more precious to the business than one-time high-value buys.
Still, in times like these every order counts. Don’t skip on those who might have one or two, lower-value orders. Show them your gratitude and give them a small treat to shake things up. This way you’d be taking good care of your entire array of shoppers.
Additional remark: usually with the upsell flow we’d have an additional step, which would be reminding subscribers that they have a discount waiting on them, and nudging them to make yet another purchase. However, considering how most people are at home and their phones are 5 inches away from them (if that), we thought that this step is not necessary at the moment and might actually be ill-perceived.
One Last Thing from Us…
We know you are probably excited to try these but hear us out: make sure to activate your flows accordingly and spread them out. As we already said - it is crucial to start your Easter campaign early and have enough time to see it all through. For instance, enable your Winback flow at least three weeks before the big day, whereas the Upsell flow you can wait to put to work on the day of your campaign launch. And the Welcome flow could come somewhere in between.
Once you enable a flow, you can check out its performance from your Analytics, and based on that data - make changes and improvements to boost them.
Viktoria is a Content Creator at SMSBump. Besides writing for work and pleasure, she is an avid foodie, a big fan of Stephen King, and enjoys spending time at the beach.