GDPR is European data protection and privacy regulation that became law in May 2018. This law protects the privacy and personal data of individuals within the European Union, as well as addresses the export of data outside of EU borders.
GDPR puts privacy in the hands of European citizens and centralizes the rules and processes businesses must follow in order to guard and respect the interests of the European people.
This post will give you some insight on how to abide by GDPR regulations by telling you:
- • How to get customer consent and collect subscribers
- • How to setup checkout opt-in
In order to send text marketing and automation messages, you need to have legally gathered the client's phone numbers first. When talking about legally we refer to the customer giving you an explicit "Prior Written Consent". SMSBump offers 2 different ways for Store owners to legally gather prior written consent.
- • Opting in through the checkout
- • Opting in through our subscription forms
We will cover all these a bit later on. Now back to the GDPR. The most important things we need to know here are:
- • Give customers the option to subscribe through a subscription form. Read more here.
- • All agreement forms must clearly be visible to customers prior to giving their consent.
Disclaimer: We have worked with an attorney to help us draft the presented information, however, we are not a certified legal advisory team so we encourage you to consult with a lawyer who is familiar with GDPR before using our legal texts.
In this guide, we will go through the steps for Shopify so if you are running any other platform you can just replicate the steps here.
1. From the Shopify main menu, click on Settings and then on Policies to get to your store's legal settings.
4. Click on the Save button to save the changes made.
II Gathering Checkout opt-ins
Step 1. Go to Shopify Settings and click on Checkout where you will be able to edit your checkout process.
Step 2. To add a sign-up checkbox to your checkout, in the Marketing consent section, check Show an option to subscribe at checkout.
Step 3. Click Save.
Step 4. Customize checkbox
From your Shopify Admin Settings go to Online Store → Themes → Actions → Edit Languages → Checkout & System.
Type “sms” in the Filter items bar to quickly locate the related fields.
This is where you get to customize your checkout checkbox. You can fill in:
The “accept SMS checkbox” label message: i.e., Text me with news and offers.
Terms of service: leading to the ToS text in the Legal section of your Shopify Admin.
Description html: feel free to use the preset compliance text or edit it to better reflect your brand tone of voice.
How it looks in the admin panel:
How it looks on your checkout page:
Great job, you have now updated your checkout opt-in to comply with GDPR. Your store’s checkout page will look something like this:
III Unsubscribing clients
GDPR requires store owners to honor opt-out requests.
SMSBump automatically unsubscribes all customers who reply to text messages with “STOP” or click on the unsubscribe link in their text message. You can also unsubscribe customers manually in Lists & Segments in the SMSBump app.
SMSBump adheres to the national DND (Do Not Disturb) register each time a message is sent.
Rest assured that no marketing campaigns will be sent unless they contain a clearly written text giving customers a way to opt out.
If a customer changes their mind and wishes to opt in to receive text marketing again, all they need to do is respond to a text message with “JOIN.”
If a customer requests to have their personal data deleted from our servers, please forward their number to email@example.com, and we will act on it.
Last Modified: Dec 21, 2021