November 29, 2021
Bring the Christmas Spirit to Your Pop-Ups
The moment you start hearing jingles in your head is when you know it’s time to put up the Christmas decorations. Your first task is to place the reindeer in the garden, followed by the lights on the roof... But by the time you hang the holly wreath on the door, your house looks like a winter fairy tale, and your whole Sunday is gone.
Luckily, getting the Christmas cheer to your store is much quicker and will leave no reminders of hammering nails in the wrong spots.
While redesigning your Shopify store theme might be a bit of a hassle, you can start with the smaller things like adding a little cheer to your SMS campaigns, spreading joy on social media, or lifting the mood with festive pop-ups.
Not sure where to start? We will now walk you through a quick cheat sheet with four easy steps on how to create the perfect Christmas pop-up!
Christmas Pop-up Tip #1: Make it visually appealing
Use our advanced pop-up builder to create engaging and actionable pop-ups. Customize text and visuals so they fit the design and “vibe” of your store.
Grab your customer’s attention with a powerful image. In general, the purpose of visual aid is twofold - to create emotional attachment or to provide additional information.
Images that evoke emotions are babies, pets, or special family moments. And in our case: Christmas-themed. To increase the effectiveness of the pop-up, depict the people looking at your copy or CTA button. This way, you increase the chance of your copy being read. Those work best when you sell exclusive or luxurious items such as jewelry, watches, or perfumes.
On the other hand, an image can also have a more informative purpose - such as giving more context to the offer or revealing details about the product. Such visuals are proven to be most effective for everyday items such as apparel, shoes, cosmetics.
Christmas Pop-up Tip #2: Be mindful of where you place it
There is a simple rule about pop-ups: they should never hinder a sale. When customers are on their way to make a purchase, there is no need to offer a discount or another perk. A pop-up, in this case, will only deter them from completing their order.
If you wonder where to place your pop-ups, start with your home page, blog, or "About Us" section.
Use the Behavior menu within the editor to set the timing and frequency of your pop-up. For best results, let it appear approximately 15 seconds after page load or after the visitor has scrolled 60% of the page. Our Advanced Conditions allow for more sophisticated behavioral pop-up settings such as UTMs, Geotargeting, and more.
An excellent example of a high-converting pop-up is the so-called exit pop-up, especially when placed on the home page. Often, shoppers abandon their carts due to high shipping costs or additional charges. A timely and engaging exit pop-up offering free shipping or a small discount might nudge them to come back and hit the Purchase button.
Another effective way to use pop-ups is when you have an extensive product collection. You can prompt visitors to subscribe to your deals and exclusive offers after they've spent some time going through your collections page. Clearly, they are interested in what you have to offer if they keep scrolling, right?
Christmas Pop-up Tip #3: Make an offer they can’t refuse
Think of your pop-up as a two-way transaction. You are asking your customers to share their email or phone number, so you should give back something in return.
Be clear about the deal that you are offering. Is it a discount or free shipping? Are you giving them a free product? Always make it clear how they can claim it, too.
A simple trick that will drive even more subscriptions is to make your offer bigger. And we don't mean just the size!
If your store's average order value is above $100, use a discount with a flat value (e.g., $30), but if the products you sell are under $100, a discount in the form of a percentage would be more appealing.
Combine these psychological tricks with other proven techniques such as FOMO (Fear of missing out) to make your offer even more desirable.
Christmas Pop-up Tip 4: Focus on mobile-first experiences
With the explosive rise of mCommerce, the majority of your visitors will be browsing from their smartphones. So make sure your pop-ups are mobile-friendly this holiday season. Always check how the visuals and the text are displayed on phones and tablets.
You can even go a step further. Use our mobile-only pop-up templates, which allow customers in the US and Canada to subscribe to your offers with just a tap on the form. The lack of fields to fill out will increase the number of new subscribers. Add a Christmassy image and a cheerful text, and your pop-up is ready!
Now that you've learned some expert tips and tricks on how to create the perfect pop-up for your Christmas campaign, it is time to go to our advanced Pop-up builder and get creative!
Mariya Arabadzhieva Todorova
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