Automate Your Campaigns with Christmas-Themed Flows
Even if you’ve aced your homework and prepared for the holiday season in advance, it’s easy for things to fall through the cracks. There’s always something left to do. Between checking inventory levels and fixing back-end issues, you also need to put your marketing campaigns in order.
Don’t dread this, though! We have a solution for you that will let you sit back on the couch this Christmas and sip hot cocoa (or something stronger, we don’t judge) while your eCommerce business is paying for the presents by itself.
We’ve got Flows for you! If you haven’t heard yet - they are our grown-up automations that we are very much proud of. This season will be their first performance on the big Christmas stage and we can’t wait to show you how to make the most out of them!
Customer Winback Flow
What better time to rekindle an old love than right before the holidays? We are talking about your inactive customers, though, no other funny business here! ;)
Enable a Christmas-themed customer winback flow and target all customers who haven’t placed a purchase in the last 20 days or more. Try to capture all those who haven’t shopped at your store since Black Friday, and hit them with some more awesome offers that will ring their bells and get them to start singing! And spending.
No all customers are the same. Split your subscribers based on the number of orders and the total amount spent to determine your loyal customers, high-value and occasional shoppers.
In our case, the second step of the flow will reach only to loyal high-value customers, who have made more than 5 purchases and have spent more than $200. With a jolly call-to-action and a generous 30% discount, we will try to get them to come back in time to buy their Christmas presents.
Don't forget about your high-value customers, who not necessarily make frequent purchases. This is the perfect occasion to turn them into loyal ones. Nudge them with a cheerful message and $20 bonus.
Your lower-value customers are still important and not re-targeting them will be leaving money on the table. Since they aren’t as active on your store, simply offer them a less generous discount that will still remind them about you. Again - make your text appealing and exciting, to put them in the merry Christmas shopping mood.
On the other hand, the time around major holidays (and hectic sales times) is when stores get an influx of new subscribers who are lurking around for good deals. Be a polite host and send them a short “Hi there, good to have you” welcoming message with an exclusive discount to get them to convert “while it’s hot”.
A study shows that 74 percent of customers expect to receive a welcome message once they’ve signed up for a service. So, do not disappoint them! Appeal to them by emphasizing that your offer is tailor-made for them. This will make them feel valued and will ensure them they’ve made the right choice by opting in. Make sure to give your gratitude in case they made a purchase and let them know that their order is on the way.
You still have some new subscribers who didn’t convert? Send them second reminder but this time around play with their fear of missing out, and point out they only have a limited amount of time to act on your offer. After this time has passed, let the flow check who converted and set it up to place them in the same list of Engaged customers, or if they still didn’t make a purchase after the second invite - add to a separate list of Inactive customers you can try to target again later, with different offers or on a different occasion.
Abandoned Cart Flow
Year by year the eCommerce traffic increases, and we know given the circumstances today, online shopping is even BIGGER this holiday season.
As the number of new and repeat customers increases, so does that of items added to carts, as well as checkouts. Unfortunately, this is also closely followed by the number of cart abandonments.
This holiday season you need to make sure no customer order is at risk of being lost, and you can do just that by activating an Abandoned cart flow.
The flow that we are about to build is very useful for segmenting your checkouts and rewarding the customers with higher value orders, while also making sure you are taking good care of everybody else.
So what’s the secret? Split the flows based on cart value or targeted AOV. Give the high value customers an incentive in the form of free shipping, complimentary gift or discount to make sure you have the highest abandoned cart win-back.
At the same time don't leave everyone else hanging at the checkout. Send those customers a gentle reminder, to remind them that their order is still available. After all, it’s Christmas and we can all get a little distracted.
Wait at least 3 days for both groups to finalize their order and if they do - let them know their order has been prepared or is on it’s way. Don’t forget: aside from the conversions won, you’ll also be giving them a peace of mind and making sure their purchases arrive in time for Christmas.
Browse Abandonment Flow
Now that we’ve covered the lower funnel with our Cart abandonment flow, it’s time to up our SMS game with a Browse abandonment flow.
To make sure your Christmas sleigh is turbo charged and ready for the upcoming shopping frenzy, add Browse abandonment to your flows arsenal.
Just like with the Abandoned cart flow, you can segment visitors on specific products or collections visited. This is particularly useful for informing customers about items that tend to sell out fast or pushing the sales of a particular item or collection more aggressively.
Alternatively, you can segment users on their CLV, through filters such as “Total spent” or “Orders Count”, and offer those loyal or high-value customers a small token of appreciation in the form of a discount, free shipping or a complimentary gift.
It’s not just about the purchase, think about loyalty and repeat purchases. As the saying goes - a happy customer is a repeat customer.
Not sure where to start from? Don't worry - our Flows are waiting for you to unwrap them in the Flows Library. All you have to do is make some minor tweaks to them so they best fit your store and fire them up!
Don't forget to let us know how you like them!
Viktoria is a Content Creator at SMSBump. Besides writing for work and pleasure, she is an avid foodie, a big fan of Stephen King, and enjoys spending time at the beach.