10 Text Marketing Templates to Boost Sales this Mother's Day

Mother’s Day is on our doorstep, and it’s not only an opportunity for people to make their moms feel appreciated and loved, but it’s also a chance for businesses to make some extra revenue. Despite the continuing global pandemic, sons and daughters still want to treat their mothers to something special and show them love and support. 

Soon, email inboxes will be brimming with Mother’s Day emails and social media will be flooded with cute images and mom-inspired posts. According to the NRF, Mother’s Day spending is expected to total a record $28.1 billion this year, up $1.4 billion from 2020, and shoppers plan to spend an average of $220.48 on gifts for their loved ones. It’s a big retail holiday and you need to up your game to stand out.

One of the ways to do that, of course, is with SMS. Send your subscribers a very personal offer that will speak to them (and their mothers), give them a good incentive, or even share your gift ideas with them. Anything to make your SMS campaign noteworthy and ensure your subscribers feel special.

In this blog post we will give you 10 text marketing templates that will subtly play with your customers’ inner child, and will help them choose your brand for their Mother’s Day gifts. 

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: No mom will keep calm at the sight of a sweet gift, {FirstName}. Melt her heart with our hand-picked presents: {SiteUrl} Text STOP to opt out.

Pro Tip: Text messages with images (MMS) always grab the attention a bit more than a plain SMS, leading to 15%+ higher engagement rates. 

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: Every mom deserves a day off from being... well, a Mom! {FirstName}, treat her to something extra special: {SiteUrl} Text STOP to opt out.

Pro Tip: Pair your message with a copy that taps on your customers’ desire to, in this case, make their mothers feel appreciated. 

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: Sprinkle some love on top of your mother's special morning coffee,{FirstName}. Get her the sweeeeetest gifts at: {SiteUrl} Text STOP to opt out.

Pro Tip: Emojis are just awesome and would make any SMS more playful and catchy.

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: Hey {FirstName}, take a look at our gift guide - use code {DiscountCode} to get her a special present, at a special price: {DiscountCodeUrl} Text STOP to opt out.

Pro Tip: Using personal discount codes will make your subscribers feel extra appreciated, as it’s a special discount, used only for this special occasion.

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: Hey {FirstName}, pick the best Mother's Day gift in the next 12 hours, and grab our greatest deals: {DiscountCodeUrl}. Text STOP to opt out. 

Pro Tip: The sense of urgency could be your greatest ally, especially for all those who might have postponed buying their gifts until the very last day. And still need a gentle push to do it. 

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: Hey {FirstName}, scroll through our Mom-umental gift collection and surprise her like never before: {SiteUrl} Text STOP to opt out.

Pro Tip: Puns are always a good addition, as they grab one’s attention, especially if they are event-related. 

 

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: {FirstName}, our special "From Son to Mom" collection is here to help you be the best son a mom could wish for: {SiteUrl} Text STOP to opt out.

Pro Tip: To make this message even more effective, use our Gender Segmentation to filter out all male customers and only target them.

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: Your mom LOVES surprises, {FirstName}, and she'll love our gift ideas, too. Pick the right fit and get it at {DiscountValue} off: {DiscountCodeUrl}. Text STOP to opt out. 

Pro Tip: Good discounts, specified up-front, will get more subscribers to click on your link any day. 

 

Mother's Day SMS Template

 

  SMS Template:

{SiteName}: {FirstName}, have your mom celebrate her special day like the Queen she is. Great Mother's Day deals await: {SiteUrl} Text STOP to opt out.

Pro Tip: Opposed to disclosing your offer right away, keeping it a secret can help you build anticipation and boost curiosity.

 

Mother's Day SMS Template

 

  SMS Template:

{FirstName}, treat your mom to a gift from the exclusive Mother's Day surprise collection by {SiteName}. Now, at special prices: {SiteUrl} Text STOP to opt out.

Pro Tip: Did somebody say “exclusive”? We LOVE exclusive stuff. Everybody does…so make that the centerpiece. 

 

 

Make this Mother’s Day Count! 

In times when brands are going extra heavy on conventional promotions, reaching subscribers on their phone is the most direct and personal way to make a memorable impression. And win them over as customers. 

Our Made-for-Mom SMS marketing templates will bring joy to your customers and the special women in their lives. But will lighten up your store’s sales, too. In case you need some more inspiration, go through these bonus 12 Mother's Day SMS templates to help you get started on the right track. 

Viktoria is a Content Creator at SMSBump. Besides writing for work and pleasure, she is an avid foodie, a big fan of Stephen King, and enjoys spending time at the beach.

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