Segmentation is all about targeting the right people with the right message, offers, discounts etc. Before you start building your segments, you should determine your audience, message and channel. Or in other words - who do you want to target, what do you want to tell them and where can you find them.

With SMSBump Shopify store owners can import numerous lists and build as many segments as necessary, to target a specific audience for your SMS marketing campaigns.

In this ebook we will focus more on actual segmentation strategies you can adopt and use for your Shopify store, and the occasions on which you can use them.