Launch Successful Easter Campaigns with SMS Marketing
As people have gotten more and more used to online shopping, every retail event is yet another massive opportunity for eCommerce brands that want to maximize revenue. The key is to provide shoppers with engaging, seamless, and mobile-first experiences.
And what better way to do just that than a personalized text message?
The upcoming Easter is the perfect occasion for you to engage with your SMS subscribers and send them your holiday offers directly to their phones. It would make their holiday shopping easier and help them get a special treat for themselves or their loved ones.
And as always - early birds will get all the worms! Now is the best time to start planning your text marketing campaigns. Follow our proven 4-step SMS campaign strategy paired with top-performing templates - all you need to do is copy, paste, and schedule your text messages to drive more sales this Easter.
Warm-up Campaign: April 1
VIP Sale: April 5
Easter Sale: April 9
Last Chance: April 18
Step 1: Get your customers all hyped up with a Warm-up SMS Campaign
Goal: Catch the early birds and boost sales with timely Easter deals.
Launch date: April 1
Launch your first Easter-related SMS campaign as early as April 1st. Use it to create excitement for the upcoming festivities. No need to hold back - target all your customers! Let them know that Easter is coming soon and you have major discounts up your sleeves for them.
This campaign will be very effective if you offer product guides or items that are part of your customers’ Easter traditions, such as decorations, sweets, barbecue sets, and more.
Step 2: Time for a VIP Early Sale
Goal: Provide your VIP customers with early access to exclusive deals to show your appreciation, boost loyalty and CLV, and score some sales ahead of the busy holiday period.
Launch date: April 5
Target: Loyal and High-Value Customers
Launch a VIP sale on April 5th. Use it to target your most loyal and high-value customers with an offer they simply can’t refuse. These are the customers who spend the most at your store, so it is important to make them feel special and appreciated.
Starting sales a bit earlier for some segments of your SMS marketing audience will help maximize conversions and secure regular cash flow - all while making it easier to manage your stock.
Pro tip: Combine SMS with Yotpo Loyalty to send targeted campaigns, for example, to remind your VIP members of their tier-specific perks.
Step 3: Launch Your General Pre-Easter Sale
Goal: Make the most out of Easter - announce big discounts to boost sales and clear the shelves for new spring collections.
Launch date: April 9
Target: ALL customers
Launch your Easter sale on Saturday, April 9th. Most stores will begin their mass promotions on Sunday, so starting a bit earlier means your offer will be among the first your customers will see.
Entice shoppers with sweet discounts, whether through a massive site-wide flash sale or a BOGO offer.
Don’t forget to add an appealing visual and a clear Call-to-Action: Buy Now, Shop Now, Grab Now, etc.
Step 4: Last-Chance Offers
Goal: Get some extra sales with an extended campaign aimed to grab the attention of procrastinators and last-minute shoppers.
Launch date: April 18
Target: Customers who have not made a purchase yet.
It is time for one final push - send a “Last Call” message to all subscribers who haven’t made a purchase from your store yet. They might have forgotten your offer or simply need a small nudge to hit the "Purchase" button.
FOMO (Fear of Missing Out) is a great psychological tactic to create a sense of urgency or scarcity and ultimately give your sales a little reinforcement. Use phrases like “Last chance to purchase” and “Don’t miss out on…” in your text messages - they will serve as powerful last-minute reminders for the final days of your Easter campaign.
Pro tip: With these types of campaigns, it is always a good idea to bump up your initial offer - something as small as an additional 5% discount will do just fine.
Those were the most essential campaigns you need to succeed with SMS marketing this Easter, but you can also consider sending a celebratory message on the day itself (Sunday, April 17th) to keep your store top of mind this holiday.
If you are looking for even more ideas on how to maximize the effectiveness of your SMS campaigns, learn how to leverage SMS flows to drive more sales on autopilot or try out some of our 14 Easter-themed SMS templates.
Mariya Arabadzhieva Todorova