How to Get Phone Numbers for SMS Marketing at Your BigCommerce Checkout
In this post we will show you the basics of capturing customer phone numbers while they’re shopping and how to get their consent for receiving SMS notifications from your BigCommerce store.
Step 1: Add a Phone Number Field to Your Checkout
First, you need to use your phone number field to notify customers about the text messages they will receive.
They need to acknowledge that the SMS notifications they will get will be with marketing & promotional intent.
To add a new field to your checkout, go to:
The type of additional field you need to enter is a Text Field. Give it a name like “Phone Number for Special SMS Offers & Promotions:”
You can choose your own field name. The Default Value can be left empty so customers can leave their phone number there.
Important: The Phone Number field should NOT be required. It should be left optional.
This is how the checkout will display your phone number field.
Customers who are interested in your exclusive deals and offers will share their phone number with you.
Customers will need to give consent that they agree to receive text marketing messages from your BigCommerce store.
Text Marketing and notifications (if applicable): By entering your phone number in the checkout and initialising a purchase, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed X per month. You can unsubscribe from further text messages by replying STOP. Message and data rates may apply. (FOR U.S. AND CANADA)
There is a field called Enable Terms and Conditions.
Select Yes, enable order terms and conditions and link to the page where you made the change above.
Mihail Savov is the content marketing manager at SMSBump. He aims to help you make the most of the SMS marketing strategy for your E-Commerce store with detailed guides, tutorials, and text message marketing tips.