13 Spooktacular Halloween SMS Templates

It's that time of the year again! When all of a sudden we find our social newsfeeds covered in spider webs, overflowing with cute pumpkin or bat emojis and trick-or-treat puns... it all just means that Halloween is coming soon. 

According to the National Retail Federation’s annual survey, more than 213 million Americans plan to participate in Halloween-related activities, resuming many of their pre-pandemic favorites: trick-or-treating, redecorating homes and backyards, pumpkin carving, or dressing up with their kids.

This Halloween consumer spending is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020. Buyers will spend on average $102.74, compared to $92.12 in 2020. As the pandemic is still ongoing for many regions worldwide, online shopping remains the safest option and 29% of shoppers plan to make their Halloween purchases online.

Meaning… exactly what you think it means. Brands should ride the wave and get on board with engaging and appealing Halloween activities - whether it is an entertaining giveaway on social media channels or a massive online flash sale. To get you all inspired for the upcoming holiday, we have prepared a set of 13 spooktacular SMS templates, let’s get started!




Halloween SMS templates




  SMS Template 1:

Happy Halloween! {FirstName}, enjoy a {DiscountValue} discount at {SiteName} for a limited time only. Now with free shipping for all purchases until October 31st! {DiscountCodeUrl} 


  SMS Template 2:

{SiteName}: Hey {FirstName}, we are launching a 48-hour Halloween flash sale! Grab spooktacular discounts of up to {DiscountValue} on all items at: {DiscountCodeUrl} 


  SMS Template 3:

{SiteName}: Hey {FirstName}, long time no see. Treat yourself to a {DiscountValue} gift voucher for your next purchase with us! And have a scary Halloween! {DiscountCodeUrl} 







  SMS Template 1:

{SiteName}: Pumpkin spice and everything nice. {FirstName}, try out our brand new recipes, and treat yourself to delicious home-cooked meals: {SiteUrl} 


  SMS Template 2:

{FirstName}, we have some chilling headlines for your book club this Halloween - get them now with a limited {DiscountValue} discount at: {DiscountCodeUrl} 


  SMS Template 3:

No tricks, just treats! Hey {FirstName}, master your skills with our Halloween-themed Zoom baking classes. Now with {DiscountValue} OFF! Save your seat at: {DiscountCodeUrl} 



Home, Garden, Pets


  SMS Template 1:

{SiteName}: What’s up, pumpkin? Use code {DiscountCode} with your next order and get {DiscountValue} OFF on all home decor sets: {DiscountCodeUrl} 


  SMS Template 2:

{SiteName}: Hey {FirstName}, get your backyard ready for some spooky Halloween garden party with our MEGA sale: {DiscountValue} off on all items: {DiscountCodeUrl}


  SMS Template 3:

{SiteName}: Hey {FirstName}, get your good boy some fa-boo-lous formula - now with {DiscountValue} discount. Use code {DiscountCode} to grab it at: {DiscountCodeUrl} 



Fashion, Beauty


  SMS Template 1:

{SiteName}: Hey {FirstName}, don’t miss our 48h Halloween flash sale: {DiscountValue} OFF all knitwear on our website. Shipping and return are also on us! Enjoy! {DiscountCodeUrl} 


  SMS Template 2:

{SiteName}: Hey Boo-tiful, become the Queen of the Halloween party with our brand new eyeshadow palettes, now available at: {DiscountCodeUrl} 


  SMS Template 3:

{SiteName}: Hey {FirstName}, enjoy {DiscountValue} discount on all kids Halloween accessories - limited quantities available! Use code {DiscountCode} at: {DiscountCodeUrl} 



Bonus Conversational Template




If you want to take your SMS game one step further, now is the perfect time to put our Conversational Flows to use. Send your subscribers a playful message - ask them if they want a Trick or Treat this Halloween. Depending on their answers they will all get a special discount from your store. And the best part - it is fully automated. This template was created by our partners from Blend Commerce and it is available for you in our Flows Library.


Ready, Set, Ghoul

Halloween is one of the most entertaining holidays of the year. There is something truly adventurous and at the same time inspiring - to use costumes or make-up to become whoever or whatever you want to be, just for one night. Have some fun and simply get away from the daily stay-at-home or 9-to-5-office routine. And let’s not forget the tons of candy and anything pumpkin-related. 

Don’t miss this amazing opportunity and reach out to your SMS subscribers this Halloween with an enticing offer or just a funny pun. They will truly appreciate it!


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