Launch Successful Easter SMS & Email Marketing Campaigns
Every big retail event is another massive opportunity for brands wanting to maximize revenue. According to the National Retail Federation, Easter spending in 2023 is expected to reach a record $24 billion in sales, up from $20.8 billion in 2022. The top-purchased categories this year will be food ($7.3 billion), clothing ($4 billion), gifts ($3.8 billion), candy ($3.3 billion), and decorations ($1.7 billion). And the best part? A whopping 33% of this spending is expected to happen online.
How to make sure you'll get a slice of this pie and fill your Easter basket with happy customers? The key is to provide engaging, seamless, and mobile-first shopping experiences. Use the upcoming holidays as an opportunity to engage with your audiences on their most preferred channels: SMS and email. Send timely and highly personalized messages to help shoppers get a special treat for themselves or their loved ones.
And, as always – early birds will get all the worms! Now is the best time to start planning your spring campaigns. Follow our proven 4-step marketing strategy paired with top-performing SMS and email templates to drive more sales to your store this Easter.
Warm-up: March 27 – April 1
VIP Sale: April 2 – April 6
Easter Sale: April 7 – April 9
Last Chance: April 10
Step 1: Warm-up SMS & Email Campaigns
Goal: Catch the early birds and boost sales with timely Easter deals.
Launch date: March 27 – April 1
Launch your first Easter-related SMS and email campaigns as early as March 27. Use this opportunity to create excitement for the upcoming festivities. No need to hold back – target all your customers! Let them know that Easter is coming soon, and you have major discounts up your sleeves for them.
To make your campaigns even more effective, offer product guides, themed bundles, or items that are part of your customers’ Easter traditions, such as decorations, sweets, barbecue sets, and more.
Step 2: Time for a VIP Early Sale
Goal: Provide your VIP customers with early access to exclusive deals to show your appreciation, boost loyalty and customer lifetime value, and score some sales ahead of the busy holiday period.
Launch date: April 2 – April 6
Target: Loyal and High-Value Customers
Launch a VIP sale on April 2nd. Use it to target your most loyal and high-value customers with an offer they simply can’t refuse. These are the customers who spend the most at your store, so it is important to make them feel special and appreciated.
Starting sales a bit earlier for some segments of your SMS and email audience will help maximize conversions and secure regular cash flow – all while making it easier to manage your stock.
Step 3: Launch Your Easter Sale
Goal: Make the most of Easter – announce big discounts to boost sales and clear the shelves for new spring collections.
Launch date: April 7 – April 9
Target: ALL customers
Launch your Easter sale on Friday, April 7th. Most stores will begin their mass promotions on Saturday or Sunday, so starting a bit earlier means your offer will be among the first your customers will see.
Entice shoppers with sweet discounts, whether through a massive sitewide flash sale or a BOGO offer.
Don’t forget to add an appealing visual and a clear Call-to-Action: Buy Now, Shop Now, Grab Now, etc.
Step 4: Last-Chance Offers
Goal: Score some extra sales with an extended campaign aimed to grab the attention of procrastinators and last-minute shoppers.
Launch date: April 10
Target: Customers who have not made a purchase yet.
It is time for one final push – send a “Last Call” message to all subscribers who haven’t purchased from your store yet. They might have forgotten your offer or simply need a small nudge to hit the "Purchase" button.
FOMO (Fear of Missing Out) is a great psychological tactic to create a sense of urgency or scarcity and ultimately give your sales a little reinforcement. Use phrases like “Last chance to purchase” and “Don’t miss out on…” in your messages – they will serve as powerful last-minute reminders for the final days of your Easter campaign.
Mariya Arabadzhieva Todorova
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