Understanding your Subscriber Collection Performance in Analytics

Having a full understanding of the performance and the results of each campaign is what helps marketers optimize their work and what drives businesses to sustainable growth and success.

Our Subscriber Collection Analytics is here to help you gain key insights on how many people have subscribed (or unsubscribed) from the different SMS opt-in tools you use, which countries they come from, what are your growth rates per source, and more.

The more you know, the better marketing decisions you’ll make! You can refresh and upgrade your current subscription forms to drive better results, or analyze the success of your highest converting tools, and use these insights for future initiatives. Track your performance over time and adjust your strategy accordingly!

Accessing your Subscriber Collection analytics

In your Yotpo SMS & Email main menu, go to Analytics > Subscriber Analytics.

Here you’ll find a general overview of the performance of your Subscriber Collection efforts over a configurable time frame.

First, select a time period: last X days, last X months, or a custom period.

Now you’ll be able to see the most important data points when it comes to your subscribers’ count:

• Subscribers: shows the total number of your unique SMS subscribers (22064).
• Subscriber Growth: shows the number of unique new subscribers for the selected time period (18407) and the change in growth compared to a previous time period of the same length (227.29%)
• Unsubscribers: the total number of people who have unsubscribed from your SMS program (13002).
• Unsubscribers per Period: the total number of unsubscribers for the selected time period (7720) and the change in growth compared to a previous time period of the same length (640.88%)

The chart on the right shows a visual representation of your subscribers’ count over time so that you can quickly see the periods with best (or worst) results in terms of subscriber collection.

Overview by source

Below you’ll find an overview of the number of subscribers, the number of unsubscribes, and growth - all divided by source:

The visual chart on the left shows where your subscribers are coming from.

To the right of the chart, you’ll find detailed information (in table view) showing all the different sources of new opt-ins, the number of subscribers and unsubscribers, and last, but not least - growth rates. Subscriber's Growth Rate measures the percentage of growth for the selected time period compared to a previous time period of the same length. It can be a week, a month, a quarter, or a year and can be adjusted at the top left of the page.

The sources are ordered from highest to lowest number of subscribers.

If you click on Other, the table will expand, and you’ll see the full list of contributing sources.

Other reports

The third (and final) part of the Subscriber Collection Analytics page shows 2 more important overviews:

• Country: here you’ll gain insight into which countries your subscribers are coming from and the growth rate per country.

• Subscribers: in this submenu, you’ll find a full list of all your contacts - with their names (if available), phone numbers, subscription, and unsubscription dates.

Dedicated subscriber collection pages

If you want to dig deeper and understand the performance of each subscriber collection tool, we offer even more data through a dedicated page, located within the Audience > Collect Subscribers section.

Once you open your listings overview, all you have to do is click on the chart button on the right-hand side of each of your opt-in tools. You’ll find it right next to the Edit button.

This will open up an analytics page, dedicated to the specific subscriber collection method.

Right on the top of the page, in section A, you’ll find the 4 metrics you are already familiar with: Subscribers, Subscribers Growth, Unsubscribers, and Unsubscribers per Period.

Section B shows specific performance metrics that may vary for the different subscription tools you use.

In section C you’ll find a full breakdown of additional subscriber characteristics, such as country, phone number, etc.

Performance metrics: Subscription Forms

With Yotpo SMS & Email, you can grow your SMS audience through powerful and engaging subscription forms such as pop-ups, embedded forms, floating buttons, and footers. Track their performance via these 2 key metrics:

• Sent Messages: the number of messages you have sent to new subscribers who signed up through the forms.
• Clicked Message Links: the number of times your new subscribers clicked on the URL in the text message.

Performance metrics: Keywords

Keywords are a great way to collect subscribers. They are short, memorable, and super easy to set up. To help you gain insights into their performance we’ve provided 4 useful metrics:

• Sent Messages: the number of messages you have sent to new subscribers who signed up through a specific keyword.
• Conversion Rate: the percentage of collected subscribers compared to the number of sent messages.
• Clicked Message Links: the number of times your new subscribers clicked on the URL in the text message.
• Next Billing: the date you will be billed on if you have a paid keyword subscription.

Performance metrics: QR Codes

QR codes are popular and can be placed just about anywhere. Use these 4 metrics to check how your QR codes perform over time:

• QR Scans: the number of times customers scanned your QR code.
• Conversion Rate: the percentage of collected subscribers compared to the number of sent messages.
• Sent Messages: the number of messages you have sent to new subscribers who signed up through a specific QR code.
• Clicked Message Links: the number of times your new subscribers clicked on the URL in the text message.

Performance metrics: Shareable Subscribe Links

Shareable links are a great tool to collect subscribers on multiple platforms. We help you track their results with 4 useful metrics:

• Link Clicks: the number of times customers clicked on your shareable link.
• Conversion Rate: the percentage of collected subscribers compared to the number of sent messages.
• Sent Messages: the number of messages you have sent to new subscribers who signed up through a specific link.
• Clicked Message Links: the number of times your new subscribers clicked on the URL in the text message.

Performance metrics: Social Opt-in

Your social media channels are the perfect place to attract more SMS subscribers. To keep an eye on your active social opt-ins, you can go over the following performance indicators:

• Social Clicks: the number of times customers clicked on your social media links.
• Conversion Rate: the percentage of collected subscribers compared to the number of sent messages.
• Sent Messages: the number of messages you have sent to new subscribers who signed up through a social opt-in.
• Clicked Message Links: the number of times your new subscribers clicked on the URL in the text message.