Setting Up Yotpo SMSBump to Comply With GDPR
GDPR is European data protection and privacy regulation that became law in May 2018. This law protects the privacy and personal data of individuals within the European Union, as well as addresses the export of data outside of EU borders.
GDPR puts privacy in the hands of European citizens and centralizes the rules and processes businesses must follow in order to guard and respect the interests of the European people.
This post will give you some insight on how to abide by GDPR by telling you:
How to get customer consent and collect subscribers
How to setup checkout opt-in
You Should Know That...
Yotpo SMSBump marketing messages and automations will not be sent without legally obtaining a client’s phone number first. Each customer must give their explicit “prior written consent.” Customers can give their consent by:
Opting in through the checkout.
Opting in through a subscription form.
Here are the most important things to keep in mind:
Give customers the option to subscribe through a subscription form.
All agreement forms must clearly be visible to customers prior to giving their consent.
Disclaimer: We have worked with an attorney to help us draft the presented information, however, we are not a certified legal advisory team so we encourage you to consult with a lawyer who is familiar with GDPR before using our legal texts.
Set Up Checkout Opt-In
Step 1. Go to Shopify Settings and click on Checkout where you will be able to edit your checkout process.
Step 2. To add a sign-up checkbox to your checkout, in the Marketing consent section, check Show an option to subscribe at checkout.
Step 3. Click Save.
Step 4. Customize checkbox
From your Shopify Admin Settings go to Online Store → Themes → Actions → Edit Languages → Checkout & System.
Type “sms” in the Filter items bar to quickly locate the related fields.
This is where you get to customize your checkout checkbox. You can fill in:
The “accept SMS checkbox” label message: i.e., Text me with news and offers.
Terms of service: leading to the ToS text in the Legal section of your Shopify Admin.
Description html: feel free to use the preset compliance text or edit it to better reflect your brand tone of voice.
How it looks in the admin panel:
How it looks on your checkout page:
Great job, you have now updated your checkout opt-in to comply with GDPR. Your store’s checkout page will look something like this:
Yotpo SMSBump automatically unsubscribes all customers who reply to text messages with “STOP”. You can also unsubscribe customers manually in Lists & Segments in the SMSBump app, or by providing customers with an unsubscribe link.
Yotpo SMSBump adheres to the national DND (Do Not Disturb) register each time a message is sent.
Rest assured that no marketing campaigns will be sent unless they contain a clearly written text giving customers a way to opt out.
If a customer changes their mind and wishes to opt in to receive text marketing again, all they need to do is respond to a text message with “JOIN.”
Feel free to reach out to us on chat, to discuss any of the points covered in the post.
If a customer requests to have their personal data deleted from our servers, please forward their number to email@example.com and we will act on it.