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Setting Customer Location Rules in Segments

Setting customer segment rules based on where a customer lives will allow you to send targeted SMS marketing campaigns during specific holidays, in different languages, and product discounts according to regional interests.

 

In this post you will learn how to create a dynamic segment that collects and adds new customers who correspond to a specific customer location:

 

  • Located in specific country

  • Not located in specific country

  • Is located in EU

  • Is located outside of EU

  • Proximity to location

 

Getting Started

 

Under the Type dropdown menu, select Segment.

 

After that, enter a unique name for your segment that corresponds well to the customer behavior. Click on Create to save your segment.

 

create_new_list_segment_SMSBump

 

Your segment has now been created.

 

Important: We’ve created an instructional blog post for each segment filter. You can click on the filters below to learn how to set them up later.
 

 

Under Select filter and Location based you can click on the desired filter. Let’s start off with Located in specific country.
 

location_based_Segments_SMSBump

 

Located in Specific Country

 

Choose the country you would like your contacts to be segmented from. If you are targeting US customers and selling sunscreen for example, you may further specify multiple state locations by typing them in the field box. You may also choose specific countries for sending texts in different languages.

 

You have the option to choose not located in specific country, if you’d like to exclude customers from certain regions.

 

located_specific_country_segment_SMSBump

 

Is Located in EU

 

Select this segment rule in order to feel safe knowing that your SMS marketing campaign complies with GDPR considerations.

located_in_EU_segments_SMSBump

On the other hand, you may select Is located outside of EU when GDPR is irrelevant.

 

Proximity to Location

 

The segment rule Proximity to location, allows you to select the radius in which customers are located in. Create a specific marketing campaign that caters to the interests of customers living in a certain geographic area.

 

proximity_to_location_segments_SMSBump

 


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