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Personalize your customer Interactions with a Contact card

Personalization in SMS marketing is key to improving conversion rates and building a strong brand identity. Thanks to our Contact card feature, you can now personalize your communication starting from the very first customer interaction.  It allows you to create a personalized contact ID for your brand and send it to your subscribers as an MMS.


This article will show you how to set up your Contact card and add it your welcome flows.


Available for:


  • Free, Growth, Prime and Powerhouse plans

  • US Customers only



How to setup your Contact card


To begin setting up your Contact Card, go to your Settings and click on the Contact Card menu. There you will see 3 sections: Logo, Contact Card, and Message. 




Logo: This is where you upload your unique brand logo. Simply click on the Upload Logo button and choose the image from your computer. For best experience, we advise you to use a square image (1:1 ratio), with a max size of 1MB. 


Contact Card: Choose how your customers will save your phone number in their phones. Type in your brand name in the Store Name textbox. The maximum size is 15 characters. 


Once you are done, you will see a preview of your Contact Card on the right side and you can click on View Contact Card Example to see how it will look on your customers’ phones. 


Important to know: Depending on the device, customers may see your contact card as an icon with the .VCF filename, or they may just see your brand’s name instead without the .VCF filename.


Message: Let customers know why you are sending them your contact info and invite them to save it on their phones. We’ve already set a message for you, but you can tailor it to your brand, so it feels more personal. 


Each Card (the contact ID + the follow-up message) will be treated as a separate MMS message, apart from the welcome text you have crafted for your customers. The feature is currently available only for the US.


Important to know: Different devices and operating systems may have varying compatibility with the formatting or display of virtual contact cards. As such, it's not always possible to ensure that a virtual contact card will appear as intended on every device.


Enabling a Welcome flow with a Contact card


Contact cards can be added to your welcome messages, so subscribers can save your number right after the very first message they receive from you. 


If you haven’t enabled a welcome flow, simply go to the flow templates and search for the Welcome new subscribers flow.


Welcome flow template


A pop-up describing the flow will appear. By default this template includes your Contact card and a pre-written welcome message. If wish to make changes, click on the Edit flow button. If you are happy with the template, click on Enable flow.




Adding a Contact card to an existing welcome flow


If you already have a welcome flow enabled and you want to add a Contact card to it, go to your existing flows, and simply click on the edit button of that flow. 


Edit flow


Once in the editor, just tick the Enable Contact Card above the text editor, and it will be added to your message. 


Enable contact card


This was our tutorial on setting up your Contact card and adding it to a welcome flow. If you have any questions or feedback, feel free to contact us


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