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How to View and Understand SMSBump Reports

It is crucial for all eCommerce businesses to be able to track and analyze the results of their marketing efforts. Having an overview of all the important trends and growth metrics is key to finding what works well and what doesn't, and will surely allow you to adjust your strategy and maximize success in the long run. 

 

SMSBump’s detailed reports will help you:

 

  • Better understand where your new subscribers are coming from and how they grow over time.
  • Get an overview of the percentage of unsubscribing users and the possible reasons behind it.
  • Evaluate the results of each SMS campaign, automation and flow.
  • Track and analyze the performance of your overall SMS marketing strategy.

 

Get quick and easy access to valuable insights on your SMS results! Each report can be generated and downloaded as a CSV file to your computer. Just select a timeframe for your data to be organized and start tracking your performance!

 

Report Types and Benefits

 

Subscribers Report

 

The data in this report will help you understand where your SMS subscribers are coming from and how they are growing over time. The subscribers report will show the total subscriber count per source over a time period of your choice.

 

Unsubscribers Report

 

This report will show you the percentage of your SMS recipients who have unsubscribed from your text marketing services for the chosen time period - distributed per campaign, automation or flow. 

 

Campaign Performance Report

 

This report tracks the performance of your SMS campaigns over a certain period of time and shows the results distributed per campaign. You can go through metrics, such as revenue, cost, ROI, number of sent messages, number of clicks, CTR, CVR, number of orders, AOV, and unsubscription rates.

 

Automation & Flow Performance Report

 

This report will help you better understand how your SMS Automations and Flows perform over time. Analyzed metrics are the same as in the Campaign report: Revenue, Cost, ROI, number of sent messages, number of clicks, CTR, CVR, number of orders, AOV, and unsubscription rates.

 

Total SMS Revenue Report

 

This is where you’ll get to track and analyze the success of your entire SMS Marketing strategy: the cost, the revenue and the ROI of each campaign, automation or flow.

 

How to generate reports in SMSBump

 

Go to your main SMSBump dashboard and click on the Reports section from the main menu on the left.

 

SMSBump reports

 

This is where you will find the 5 report types: Subscribers Report, Unsubscribers Report, Campaign Performance Report, Automation & Flow Performance Report, Total SMS Revenue Report.

 

SMSBump reports

 

In order to create a new report of your choice simply click the Generate button below each option. You will be prompted to choose a timeframe for the data within the report: last X days, last X months or a custom period).

 

When creating a Subscribers report or a Total SMS revenue report you get a bonus setting: you can choose how you want the data to be organized (by day, by week or by month).

 

SMSBump reports

 

Click the Save & Export button and the data export will be created. You can find it in the Reports menu below:

 

SMSBump reports

 

Here you’ll find all reports you have generated recently, their status, period and when were they last updated. Keep in mind that the status updates every 30 seconds and every report expires after 14 days

 

You can choose to either download a report (in a CSV format)...

 

SMSBump reports

 

...or delete it.

 

SMSBump reports

 

With the help of SMSBump reports, you get quick and easy access to useful data that will help you track and analyze the performance of your overall text marketing efforts.


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