Running an A/B Test on Your SMS Flows

      Running an A/B Test on Your SMS Flows


        Article Summary

        Products


        SMS & Email
        Supported plans

        Free, Growth, Prime, Powerhouse, Enterprise

        eCommerce Platform

        Shopify, Shopify Plus

        Run A/B tests to boost the performance and results of your Yotpo SMS flows. You can test various options on a small group of subscribers and see which achieves the best results. The top-performing message is then sent out to the rest of your subscribers.

        Available for:
        Yotpo SMS flows only

        Setting up A/B testing

        To set up an A/B test:

        1. Enable A/B testing from the top left corner of your Flow editor.
        2. Set up A/B testing rules. First, choose the number of test messages: 2, 3 or 4. Then, select a split factor. It means to choose how the performance of the test messages will be measured: by amount of orders, revenue, or number of clicks. And last, but not least - set up a threshold. The first test message to reach this threshold will be the winner of the A/B test.
        3. Draft the content of all test messages.

        Your A/B test is now ready to be launched.


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