Running an A/B Test on Your SMS Flows
Running an A/B Test on Your SMS Flows
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Run A/B tests to boost the performance and results of your Yotpo SMS flows. You can test various options on a small group of subscribers and see which achieves the best results. The top-performing message is then sent out to the rest of your subscribers.
Available for:
Yotpo SMS flows only
Setting up A/B testing
To set up an A/B test:
- Enable A/B testing from the top left corner of your Flow editor.
- Set up A/B testing rules. First, choose the number of test messages: 2, 3 or 4. Then, select a split factor. It means to choose how the performance of the test messages will be measured: by amount of orders, revenue, or number of clicks. And last, but not least - set up a threshold. The first test message to reach this threshold will be the winner of the A/B test.
- Draft the content of all test messages.
Your A/B test is now ready to be launched.
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