How to Set Up Pop-up Behavior
When collecting subscribers, pop-ups are your best friends. They can be eye-catching, personalized, and super effective. And just like best friends, they should know when is the right time to show up… or leave, as there is a thin line between an engaging and annoying pop-up.
In this tutorial, we’ll show you how to get the most out of your pop-up campaigns by choosing who sees them and when. We’ll go through a variety of advanced behavior options and share our best practice tips on how to create engaging and high-converting pop-ups.
How to set up the behavior of your pop-up
The behavior settings can be found within the pop-up editor in the Collect Subscribers menu. Here you can adjust display options, timing, frequency, and a total of 11 advanced conditions.
Choose where you want your pop-up to appear: on desktop devices, mobile devices, or all devices.
This is where you set up the timing of your pop-up: how long will it take to appear after a visitor opens your website. You can set up a delay (to show after a specific amount of time, after the visitor scrolled a % of the web page, or both) or show the pop-up immediately on page load. Choose an option by ticking the checkbox to the right.
Best practice tips: We don’t recommend showing the pop-up immediately after page load as it can be annoying for some people. Our experience shows it’s best if you set a delay of 15 seconds, or once visitors have scrolled down more than 50% of the page.
Now is the time to determine how often your pop-up will appear to your website visitors. You can set it to show every time they load your website, hide it for a certain period, or don’t show it once closed.
Best practice tips: We recommend setting a period of 45 days and/or keeping the last option ticked to make sure you don’t spam shoppers. You can decide to show the pop-up every time on special occasions only - like holidays or time-sensitive flash sales.
Last, but not least is the Advanced Conditions section. Once enabled, all active conditions will be listed here. Keep in mind they are available to SMSBump users on Growth plan and above.
Click the Add button to see the full list of available options with short descriptions.
To access each condition simply click the Add button on the right.
We will now walk you through each of the available options so you can get the most out of your pop-ups.
The Exit Intent condition will set your pop-up to appear as soon as a visitor displays behavior that suggests exiting your store (i.e., when their cursor hovers over to close the tab). You can activate it by clicking the Enable button on the right.
This option allows your pop-up to appear whenever a user clicks on a specific button on your website. All you need to do is add the button’s CSS Class/HTML ID in the empty box, select the corresponding option from the dropdown menu on the left, click the Add button, and then Save Trigger. If you want to show the pop-up only once per session, don’t forget to tick the checkbox below.
This condition allows you to include or exclude visitors from seeing your pop-up when going through a specific URL. Let’s say you want to show the subscription form to people coming from a certain social media campaign. Simply paste the link in the text box, click the Add button, and save.
Part of URL
Similar to the previous option, this condition allows you to include or exclude visitors coming from URLs that contain specific parts from seeing your pop-up. To do so, just fill in the part of the URL in the empty box, click on the Add URL button and save.
Staying true to its name, this condition enables you to show or hide your pop-up for shoppers from specific countries. Let’s say you operate an international store and you want to launch a targeted campaign to a specific audience. You can have a pop-up and a welcome message in French, shown only to visitors from France. All you need to do is choose the type of action, select a country from the drop-down menu, click the Add button and save.
This option can come in handy if you want to show or hide your campaign from visitors coming from a specific path of pages. Simply choose the type of action, paste the URLs in the empty box, click the Add button, and save.
This option allows you to show or hide your campaign from visitors, based on the number of pages they clicked on during the current or all sessions. You just need to fill in the number in the empty text box and choose the specific conditions from the drop-down menus.
If you tick the Count only unique pages, the Destroy session checkbox will appear. It gives you the option to delete a visitor’s history after several days, hours, minutes, or seconds after leaving your website.
Once configured, don’t forget to click the Save Trigger button.
This one is simple. It allows you to make your campaign active or inactive and you just need to choose between the two options and click Save Trigger.
If you don’t want to overwhelm your frequent visitors with the same pop-up, you can enable this option. Fill in the number of times your subscription form should appear after which your campaign will automatically hide. Don’t forget to save.
This condition lets you show or hide your campaign from people who visit your store from a specific referral URL. Just choose the type of action, enter the link in the text box, click the Add Referral button, and save.
This condition allows you to target your audience based on a UTM campaign with specific parameters. A UTM (or Urchin Tracking Module) is a snippet of code at the end of a URL that makes it easier to track where customers are coming from. So if you want to show or hide your campaign to people coming from a specific source, medium, or campaign name, simply enter your UTMs in the corresponding boxes and add them to the list by clicking Save & Add Another.
You’re all set! You can add as many advanced conditions as you want and make sure your pop-up campaigns appear to the right people at just the right moment!
You can always contact us if you have questions or if you have some feedback for this feature, we would really appreciate it!