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How to Send a Click-to-buy SMS Campaign

Immediacy is one of the advantages of SMS marketing, and customers want everything at their fingertips as soon as they can get it.

 

Yotpo SMSBump’s latest Click-to-buy feature responds to that need for immediacy, taking the customer directly from the message to checkout with just one click. 

 

example

 

Click-to-buy uses our native integration with Shopify and creates a personalized link that takes each customer to a pre-populated cart experience - expediting the path to purchase and increasing conversions. Brands can promote different products depending on the selected audience and have the option to apply a discount all within the SMS campaign setup. 

 

 

How to Set up Click-to-buy

 

The Click-to-buy feature can be easily added to your SMS campaigns with just a few simple clicks. 

 

 

Step 1:  Create a New Campaign

 

Start by creating a new SMS campaign, as usual. Choose your target audience, set up A/B testing, and think of an appropriate copy informing subscribers of the exclusive offer. 

text message

 

Step 2: Add Products to Click-to-buy

 

Go to the shortcodes below the Text message box and choose the Click-to-buy URL option. This will add a link to your message, leading customers directly to their checkout page.

 

shortcode
 

A new window will appear, giving you the option to choose the products that will be added to customers’ shopping carts after clicking the link. Simply tick the desired product, select a variant (if applicable) and click Next.

 

add products

 

 

The Click-to-buy link leads shoppers directly to their checkout, where they cannot change an item’s size or color.

If you are promoting size-specific items (shoes, clothes, etc.), it’s important to be mindful of targeting the right measures to customers. In this case, we recommend sending a campaign in advance, asking shoppers for their size, segmenting them accordingly, and only then sending the Click-to-buy campaign.

 

 

Step 3: Include a Product GIF

 

The next step will allow you to include a GIF tо showcase the product(s) you offer. The feature automatically takes the product images from your store and you can enable it from the toggle button. To pick new products simply click on Change products.

 

 

GIF

 

Step 4: Add a Discount 

 

You can add a discount to your campaign by clicking on the toggle button

 

Set up your discount as always: Choose a type, enter the value (in USD) you want to give your customers, and click on Apply to complete the Click-to-buy setup.

 

Discount

 

Set up the rest of the campaign as usual and send your Click-to-buy campaign! 


 

This was our tutorial on how to quickly send a Click-to-buy campaign. Look around our Knowledge Base for more helpful articles, or contact us for any questions or feedback.


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