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How To Run A Successful Text Marketing Campaign

It is no secret that SMS marketing is one of the strongest customer engagement tools when compared to other marketing channels. Replace the countless hours spent on unread emails with a well planned text marketing campaign. SMSBump can help your Shopify business reach new heights and achieve maximum customer retention.

 

 

Set up the Campaign

 

Step1: Select the right target group

 

You can target 4 different groups of people within this feature: 
  • All Shopify customers (who accept marketing): all customers who ticked the checkmark accept marketing on checkout.
  • Specific customers: target certain customers by typing their names
  • Segments: This group allows you to target customers based on filters such as money spent, placed an order, date created, account status, etc.
  • Lists:  Those are your static lists usually divided by subscription source.

Once you are done with selecting the right people to target it’s time to set up the rest of the basics. 

 

Step 2: Set up the basics (Sender, Scheduling, Smart Send)

 

Once you’ve selected your Target Audience, you should decide whether you want to receive a test of the campaign. We usually recommend you leave the box on Yes

 

In the Sender section you can select the name which will appear as a sender of the campaign. If you have a paid account you can use the name of your store, but in case you own a free account you can choose between SMSBump and the phone number you’ve registered with. 

 

Beware that some mobile providers set limitations to this option and as a result your messages might be sent with a unified short code (eg. For U.S. messages are sent via 81787)

Set up your time: You can select between sending a campaign right away or scheduling it for a certain time. The scheduling is based on your timezone, which can be changed from the Settings in the app. If you have SMSBump or Plus accounts, you can even send messages based on your customers' timezone.

Next thing you need to do is to give your campaign a name. This will allow you to better track your results in Google Analytics as this name will appear as UTM parameter in your link.  

 

The results from your campaign can also be tracked in the Analytics section of the app.  

 

If this field is left empty a name will be auto-assigned. 

Many times, our users ask why not all of their subscribers received a text message when launching a campaign. One of the most common reasons is because they have enabled Smart Sending

 

Smart Sending enables an interval of time 16 hours between the text messages your subscribers receive. So, if an automated SMS was sent within these hours your marketing campaign won’t be sent to them.  Therefore, you can disable this option when sending massive campaigns and enable it in moments when you don’t want to spam your users too much.

 

You can access the Smart Sending setup in your SMSBump Settings.

Step 3: Make your message visual.

 

To make your text messages come alive, tick the box under Attach Image or GIF. This will turn a standard SMS into a multimedia message (MMS).

 
Currently, you are able to attach images and GIFs only for U.S. recipients. All other recipients will automatically receive a standard text message.


You will be able to add a visual element by using:

  • GIF images from GIPHY
  • Free high resolution photos from Pexels
  • Upload image or GIF from your device.

 

Important: The accepted file formats are JPEG, PNG, or GIF.

Step 4: Crafting your message.

 

In the Message section, you write a personalized message using the short-codes that are provided.
 
For example, use {SiteName} in the beginning to show customers who the text is coming from right away. Also, use the {FirstName} to begin your message with a more personal approach to each recipient.
 
Important: Don’t copy codes from other SMSBump features as they won’t work.
 
Make sure to stay compliant ans tick the option Add “STOP” to opt out otherwise your SMS marketing campaign will not send.
 
You can add emojis by clicking on the smiley face icon, but keep an eye out on the character count:
 
Emojis decrease the character count to 66.
Standard SMS is 160 characters. If you exceed the limit, the SMS counter will show you how many texts you will send.
Attached images or GIFs (U.S only) allow for 1600 characters.
 

Use the strength meter to craft powerful messages. If you want to learn more about the strength meter, check out this article

 

Remember that you always need to set up your discount. You can choose between generating universal discount for all customers or a personal one. In general, we recommend that you embed the discount directly in the site URL. This way when they click on the link, the discount will be automatically applied. 

If you tick Same discount for all clients, you will be able to select a standard discount from your Shopify site. (Learn more about Shopify discounts)

 

If you tick Unique code per client, you can offer a personal discount by specifying a fixed amount, percentage, or free shipping. Click on Add discount code to apply the discount to the message.

 

Step 5: Preview and Test Your Message

 

Message preview lets you see how your text message will appear to recipients on the phone visual.

When you like how your text message looks, you can click on Test Campaign Message to make sure the text looks good on your phone.

Your number will appear in the dropdown menu. You can also add more test numbers to send to if you wish.

Press OK to send the test message.
 
Important: Test messages will show the raw short codes, not the actual dynamic values your customers will receive.

 

Step 6: Take One Last Look at Your Campaign

Next, press on the button Review & Send Campaign to look over everything before your text messages get sent.
 
In the Campaign overview, make sure that all the green check marks are ticked which lets you know that all the requirements have been met, and your messages are ready to send.
 
Click on Edit if you would like to change any setting.

Once you double-checked your campaign, set it live by clicking Send now. 

 

 


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