Connecting Mailchimp and Yotpo SMS & Email on Your Shopify Store

MailChimp is one of the most popular and renowned email marketing platforms worldwide. It is easy to use, feature-rich, and can be integrated with Yotpo SMS & Email in just a few clicks!

Syncing your MailChimp audiences with Yotpo SMS & Email will not only grow your subscriber lists but will also help you create a multi-channel experience and reach out to customers with important updates or various promotional campaigns.

In this article, you'll learn how to integrate Yotpo SMS & Email with MailChimp and easily sync your contacts.

Integrating MailChimp in SMS & Email

Before you start, make sure you have an active MailChimp account.

Step 1: In your Yotpo SMS & Email main menu, go to Integrations. Click MailChimp.

Step 2: You’ll see the dedicated MailChimp page where you can review the integration’s features. Click on the Install button.

Step 3: A new window will appear. Enter your existing MailChimp username and password, Log in and authorize the integration.

Step 4: After successfully installing MailChimp, you can sync your audiences with SMS & Email and run high-converting SMS campaigns. Click Continue to move on to the next step.

Step 5: Now, all you have to do is enable the installed integration and complete the synchronization.

First, you can enable the optional Sync SMS & Email to Mailchimp feature from the toggle button and choose the Mailchimp audience to sync the contacts to.

Now sync your Mailchimp audiences to SMS & Email by clicking on Sync Lists.

You’ll see a green pop-up confirming your MailChimp contacts are now synced.

You can see your synced MailChimp contacts in the Lists & Segments section as one of your lists.