Expanding into new markets can feel intimidating, especially for small and mid-sized ecomm...
For decades, the gleaming row of five stars has been the universal symbol of online product excellence. A perfect score, a quick glance, and a decision made – that was the old paradigm. But in 2025, online shoppers are far savvier, their expectations significantly more nuanced. The simplistic allure of a flawless rating is giving […]
In the competitive world of eCommerce, building trust is the currency of conversion. For Shopify merchants, one of the most powerful assets for cultivating this trust is authentic customer feedback. A Shopify review app is a specialized tool designed to help brands systematically collect, manage, and display customer reviews and other forms of user-generated content […]
Loyalty lessons from L’Oréal & Beekman 1802: What drives retention beyond points and perks.
For many e-commerce brands, the quest for more customer reviews often boils down to a simple equation: offer an incentive, get a review. While discounts, loyalty points, or contest entries can certainly boost submission rates, our latest research reveals a more profound truth: the genuine motivations behind customer feedback go far deeper than mere transactional […]
goodr's loyalty program drives higher spend, more orders, and lasting brand connection
In the competitive landscape of e-commerce, connecting with the right customers is essential. How do you ensure your products appear when shoppers are ready to buy? Keywords are a fundamental component of this connection. They are more than search terms; they are windows into customer needs and desires. This guide explores how to identify and […]
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Laura Doonin, Commercial Director
Laura Doonin, Commercial Director
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