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March 24, 2020
Top 6 Reasons Every Ecommerce Brand Should Consider Offering a Loyalty Program
Customer loyalty is about how much a customer is willing to repeatedly purchase something from your store. It’s also about their attitude towards your brand, how they choose to interact with your store beyond your products, and how invested they are in returning to your store to make future purchases.

January 23, 2019
Improve Customer Loyalty with Happy Birthday Discounts and SMSBump
SMSBump and Happy Birthday Emails join forces with an integration that lets you add SMS as a new channel to power up your customer loyalty strategy.

April 20, 2021
How iOS 14.5 Updates and Google Cookie Changes Affect Your SMS Marketing
Learn what these changes mean, what effect they’ll have on the digital ecosystem and why the future belongs to owned channels. Like SMS.

April 8, 2021
Women Talk eCommerce: Throwback & Recap
Exactly 1 month ago we launched our series of inspirational videos that celebrate the amazing women in our industry. See the world of online commerce through their stories, learn from their mistakes, and let their achievements lift you up.

April 4, 2021
How to Improve Customer Retention with SMS Chat
SMS Chat gives your brand a competitive way to provide customers with one-on-one and personalized customer support. Read on to learn how to use the chat to communicate with your shoppers so they are satisfied with their Shopify experience.

March 22, 2021
Launch Successful Easter Campaigns with SMS Marketing
If you are just getting started with SMS and you wonder how to make the most out of it this Easter, make sure to take a scroll through this article and its 4 proven SMS campaign strategies.

March 18, 2021
5 Tactics to Successfully Launch Your New Collection
Check out these 5 campaign launch ideas for an excellent Easter blast. Bring out your A-game and have your customers crave your next release!

March 18, 2021
Yotpo Raises $230 Million to Accelerate the Creation of an All-in-One Marketing Platform
We're excited to announce raising $230 million in the latest Series F fundraising and officially becoming one of the 500 Unicorn companies!

January 27, 2021
The 2021 Super Bowl SMS Playbook
Learn why SMS is the right channel to use for your Super Bowl marketing campaign and how it can help you score a touchdown!

January 14, 2021
SMS Marketing in 2021: Trends and Predictions
2021 has a lot in stock for SMS marketing. These 8 trends will help you better prepare your text marketing strategy for the new year and leverage the effectiveness of SMS to the fullest.
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