As a customer of multiple brands, have you noticed an increasing number of text messages sent to your smartphone by businesses? They might not even be advertising or marketing texts necessarily, they can simply be notifications for transactions, reminders for appointments or for support purposes.
When you are running an SMS marketing campaign, or just using text messages to send notifications to your customers, tracking them is key to success. This helps you gather the valuable data you need to plan the next steps of your campaign and take the right decisions.
The evolution of mobile devices has made receiving and sending tons of information at the tips of our fingers effortlessly. And since everything has become so fast in terms of sharing information, it’s natural to start looking for the faster method of all.