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Blog Articles · AI

Global Reach, Native Feel: Why Smart Reviews Translation is a Growth Strategy for SMB

Blog post

Expanding into new markets can feel intimidating, especially for small and mid-sized ecomm...

Featured

The Best Loyalty Programs: Tips and 11 Examples
Blog post

32 eCommerce Marketing Guide: Best Tactics & Strategies
Blog post

Local Reviews Don’t Have to Come From Local Shoppers
Blog post
Reviews

FTC Fake Reviews Crackdown: Your Brand Compliance Guide

The FTC is cracking down on fake reviews. Prioritize authenticity to stay compliant and build lasting trust.
eCommerce Marketing

Omnichannel Retail Guide: Seamless Customer Experience

The lines between online and offline shopping have blurred into non-existence. Customers don’t see channels; they see a single brand. This has given rise to omnichannel retail, a strategy that’s no longer a “nice-to-have” but a fundamental requirement for success.  It’s about creating a unified, seamless, and consistent customer experience across every single touchpoint, from […]
eCommerce Marketing

A Strategic Guide to Behavioral Segmentation: Types, Applications, and Examples

Effective marketing requires moving beyond broad generalizations to achieve a genuine customer connection. Many eCommerce brands find it challenging to personalize their engagement, but the solution isn’t just knowing who your customers are, but understanding what they do. This is the principle of behavioral segmentation, a strategy that groups customers based on their actions. Key […]
eCommerce Marketing

Mobile Wallet Passes: The Ultimate Guide to Omnichannel Loyalty

In a world where your customer’s smartphone is their command center, the battle for their attention has never been more intense. Every notification, every app, every icon is another piece of digital real estate vying for a moment of their time.  For eCommerce brands, this presents a monumental challenge: how do you cut through the […]
Company & Product

Yotpo Announces Premier Partnership with Attentive

Power Loyalty & Reviews through Attentive SMS and Email, trusted by thousands of eCommerce brands.

eCommerce Marketing

Digital Loyalty Cards Guide: Everything You Need to Know

Remember the days of digging through your wallet, fumbling for that crumpled paper punch card just to get a stamp for your tenth free coffee? Thankfully, those days are fading fast. Welcome to the era of the digital loyalty card, a smarter, sleeker, and far more effective way for brands to connect with their customers.  […]
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