13 SMS Marketing Templates to Use This Father’s Day
The next big retail event in our eComm calendars is Father's Day, which falls on June 19. Brand marketers should start preparing their dad-themed campaigns soon and use the opportunity to attract shoppers who want to buy something special as a gift.
No matter what creative ideas you’re considering, there are a few key components to any winning text marketing strategy:
Make it personal: Approach your subscribers with their first names to make your message more personal, create a sense of connection, and show appreciation and respect for their family bonds.
Add a sense of urgency: By making your offers time-sensitive, you’ll see an increase in sales because most people wouldn’t want to miss out on a good value. Impose a sense of urgency with wording like “Limited time offer” or “Items are low in stock” to spark FOMO (Fear of Missing Out).
Offer good value: Make an offer your subscribers won't be able to resist. Emphasize the value and the benefits to shoppers if they decide to purchase from your store.
Add a pinch of humor: If there is one time of the year when cracking dad jokes will be well received, it is around this holiday. So when you draft the copy of your text messages, don’t forget to inject some humor into it.
With the help of our diverse and creative 13 templates, you'll make sure your text marketing game will be on point this Father's Day. Simply copy and paste in your Yotpo SMSBump editor and make sure your SMS marketing campaigns are all set for the big day ahead.
#1 — Universal Offers, Gift Sets, and Discounts
This Father’s Day, consider offering themed gift guides, product bundles, or holiday-related special collections. Shoppers would really appreciate the extra time and effort you put into providing a wide variety of dad products to make their choice as easy as possible.
Here are a few examples of text messages that can easily fit your brand’s strategy:
#2 — Style/Hobbies
Finding creative gifts for dads could become a challenge. But in the last two years, as dads all over the world have had more free time to catch up on stuff at home and in the garden, it's safe to assume they need special tools and equipment for that.
That is why it is important to consider their hobbies and general interests: maybe it’s a tech gadget, a grooming kit, backyard barbecue tools, or home exercise equipment.
Here are a few text templates that tap into dads passions and interests:
#3 — Subscription-Based Templates
Subscription-based services are another great way of matching Father’s Day offers to their hobbies and interests, one that lasts longer than the holiday itself. Some dads coped successfully with social distancing by improving their cooking abilities, others — by honing totally new skills.
Subscriptions could be anything from food products, coffee bundles, books, CDs, or even board games.
Here are a few examples of corresponding templates:
They say that for every type of shopper looking to buy something this Father's Day, there is a product and strategy to match. So it is important to know the latest trends and reports on what people are interested in purchasing this year so that you can adapt your marketing efforts to it.
Check our extended Father's Day strategy guide, packed with special offers that will boost your engagement and drive more revenue to your store. Incorporate some of our ideas into your next campaign, and let us know how it went!
Mariya Arabadzhieva Todorova