13 SMS Marketing Templates to Use This Father’s Day

The next big retail event in our eComm calendars is Father's Day, which falls on June 21 this year. Brand marketers should start preparing their dad-themed campaigns soon and use the opportunity to attract shoppers who want to buy something special as a gift.

But even if you are just hearing about it, don't worry: research shows that shoppers purchasing gifts for this special day don't plan nearly as far in advance as they do for Christmas or other major holidays. This means that even a last-minute campaign will do the trick and boost your sales.

No matter what creative ideas you’re considering, there are a few key components to any winning text marketing strategy:

Consider the situation: The pandemic is still heavily influencing our daily lives so keep in mind that Father’s Day is going to be different for millions of people this year. You can still be your customers' hero and help them pick the best gift for their dad online. 

Make it personal: Approach your subscribers with their first names to make your message more personal, to create a sense of connection, to show appreciation and respect for their family bonds.

Add a sense of urgency: By making your offers time-sensitive you’ll see an increase in sales, because most people wouldn’t want to miss out on a good value. Impose a sense of urgency with wording like “Limited time offer” or “Items are low in stock” to spark FOMO (Fear of Missing Out).

Offer good value: Make a deal that your subscribers can’t resist. Emphasize on the value and the benefits to shoppers if they decide to purchase from your store.

Add a pinch of humor: if there is one time of the year when cracking dad-jokes will be well received, it is around this holiday. So when you draft the copy of your text messages don’t forget to inject some humor into it. 

The templates we are going to give as an example here follow all of the above guidelines and will make your promotions suitable for Father’s Day and at the same time really effective in terms of engaging your subscribers. 

Before you continue: When pasting your SMS templates in SMSBump, don't forget to replace the current shortcodes with the ones from the app itself to make sure the shortcodes are properly set and your links can be tracked with our UTM parameters. 


#1 - Universal Offers, Gift Sets and Discounts

This Father’s Day merchants should consider offering their subscribers special themed gift guides, product bundles or holiday related special collections. Shoppers would really appreciate the extra time and effort you put to offer a wide variety of dad-products to make their choice as easy as possible. 

Here are few examples of text messages that can easily fit your brand’s strategy:

Template 1: {SiteName}: You don’t have to spend a lot to surprise Dad with a great present! Get inspired by our Father’s Day gift guide - all under $50! {SiteUrl} Text STOP to opt out.

Template 2: Father’s Day Limited Sale! Enjoy amazing discounts and pick the ultimate gift for that special someone in your life! Only at {SiteName}: {SiteUrl} Text STOP to opt out.

Template 3: Hey {FirstName}, save 20% on a gift DAD will LOVE! New summer collection is live now at {SiteName}. Discount available for a limited time only! {DiscountCodeUrl} Text STOP to opt out.

Template 4: {SiteName}: Hey {FirstName}, last chance to be dad’s favorite kid the whole year! Here’s a $15 gift card on all our summer products: {DiscountCodeUrl} Text STOP to opt out.

Adding a visual to your message will make the offer even more appealing so consider sending your US-based customers an MMS every now and then as well: 

Template 1: {SiteName}: Father’s Day is almost here! Get your special someone the ultimate gift this year. Check out our top ideas: {SiteUrl}. Text STOP to opt out.

Template 2: {SiteName}: Make him smile with a thoughtful gift!  Browse our Father’s Day collection and enjoy a 30% discount on all items. {DiscountCodeUrl} Text STOP to opt out.

Template 3: {SiteName}: Hey {FirstName}, looking for something a bit more exciting than socks? Check out our best selling Dad picks here: {SiteUrl}. Text STOP to opt out.


#2 - Style/Hobbies

Тhis year, when so many of our activities are limited to home, backyard or neighborhood, finding creative gifts for dads could become a challenge. Now that they have more free time to catch up on stuff at home and in the garden, they would need new tools and equipment for that.

That is why it is important to consider their hobbies and general interests: maybe it’s a tech gadget, a grooming kit, backyard barbecue tools, or home exercise equipment. 

Here are a few text templates that tap into dads passions and interests:

Template 1: {SiteName}: Hey {FirstName}, check out our top Father’s Day bundles of smart home gadgets your dad would absolutely love! {SiteUrl} Text STOP to opt out.

Template 2: {SiteName}: Let your Dad enjoy non-stop drool-worthy steaks with our latest collection of electric grilling sets. Free shipping included! {SiteUrl} Text STOP to opt out.

Template 3: {SiteName}: Take dad’s fragrance game to the next level with a summer scent he’ll love! Discounts of up to 40% this week only! {DiscountCodeUrl} Text STOP to opt out.

Template 4: Rock your father’s special day with these Stylish and Classic summer shades! Limited-time-only 30% discount from {SiteName}. {DiscountCodeUrl} Text STOP to opt out.


#4 - Subscription - Based Templates

Subscription-based offers are another great way of matching Father’s Day offers to their hobbies and interests. Some dads cope with the quarantine by improving their cooking abilities, others - by honing totally new skills. 

Subscriptions could be anything from food products, coffee bundles, books, CDs or event board games. 

Here are a few examples for corresponding templates:

Template 1: Hey {FirstName}, it is your turn to play the hero! Keep your Dad looking sharp by subscribing him to {SiteName}’s special Hero grooming kits! {DiscountCodeUrl} Text STOP to opt out.

Template 2: Hey {FirstName}, if you are looking to keep your Dad entertained this lock-in summer, why not get him a monthly book subscription from {SiteName}? {DiscountCodeUrl} Text STOP to opt out.

With the help of our 13 templates you'll make sure your text marketing game will be on point this Father's Day.

Final Thoughts

They say that for every type of shopper looking to buy something this Father's Day there is a product and strategy to match. So it is important to know the latest trends and survey reports on what people are interested to purchase this year so that you could adapt your marketing efforts to it.

Check our latest Father's Day blog post for special offers that will boost your subscribers and increase sales. Incorporate some of our ideas into your next campaign and let us know how it went!

Mariya is a Content Creator at SMSBump with strong passion for writing, crime novels and puzzles. Travel & Gaming enthusiast.

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