17 Boxing Day SMS & Email Templates
With the holidays quickly approaching, you are most probably absorbed in thinking about your Christmas sales, and for a good reason – this is the most profitable period of the year for eCommerce. But try not to get too preoccupied with the holly-jolly jingles and forget what happens right after: Boxing Day and the end-of-year sales!
Nowadays, Boxing day has become a synonym for post-Christmas laziness, watching sports on TV, cold turkey… and bed-based online shopping. It is the perfect chance for eCommerce merchants to reach out to their customers and promote their special deals.
Do you know how to set up SMS & email campaigns that will keep conversion rates high even after the Christmas craze? We do. And we are about to give you the keys you need to fuel your tank and boost turnover.
Grab Customers From the Beginning
Use appealing visuals and captivating subject lines to grab your customers' attention right from the start. Since Boxing Day is a rather “lazy” retail holiday, be straightforward with what you offer. Make your deal super clear, and don't forget to add actionable CTAs, such as "shop now," "grab now, "get the offer," etc.
If you plan to donate a portion of your profits to a charitable cause and you want to invite your customers to participate, make sure to mention this right from the start.
Offer Big & Bold Discounts
As retailers prepare for the upcoming holiday shopping season, they'll have to meet consumer expectations, which are heavily influenced by sky-high inflation and rising prices. In fact, price has been rated the #1 factor when making a purchasing decision.
One thing you can be sure of when it comes to Boxing Day: your customers will be bombarded with offers from all over the place, and you will be competing for their attention. So make this sweater season a sale-a-thon. Use both SMS & email to promote big and bold discounts, announce a clearance, or a limited end-of-year flash sale.
Make Boxing Day all About Self-care
For a while now, this day has been claimed to be the time for people to indulge in some “Me” shopping. After all, they spent all month trying to find the perfect gift for their loved ones and now need to pamper themselves a bit.
Boxing Day is an excellent occasion for stores to dust off their top-shelf items and promote them. Even if you decide not to be too generous with your discounts, careful wording, emphasizing the exclusivity of the item, how “luxurious,” “deluxe,” and “rich” it is, and how much your customer deserves to “spoil” themselves, to be “special-treated,” “catered for” etc., will still win you big.
Use Strong FOMO
You’ve already heard about the power of FOMO (fear of missing out), but on days like Boxing Day, when people are looking to score one last great purchase before the end of the year, its strength is undeniable.
Add a sense of urgency with verbiage such as “hurry up,” “act fast,” “grab now,” “snag them,” “last chance,” “today only,” “you’ve got one hour,” "while stocks last,” “merchandise is running low,” “ends in...”, “beat the clock,” “don’t miss out,” “limited number of items” etc.
“Santa brought you a vacuum, not the shoes you wanted?“
And a fun fact for you: the official name of boxing is not really boxing, it’s pugilism.
While you might not win your customers over with “fun” facts like this Wikipedia-extracted one, you will definitely get a smile (and a sale) from using humor and common sense.
Why common sense? Because Boxing Day in the UK is also known as gift-returning day, which is an easy icebreaker. “Didn’t get what you wanted for Christmas” – don’t worry, we have it, and you can get it today at an excellent price.
Such call-to-action is very relevant, and you can’t go wrong with it – many people don’t get what they actually wanted for Christmas, so they can relate to your message.
Mariya Arabadzhieva Todorova