Fire Up Your 4th of July Sales With 3 Powerful SMS Campaigns
Lighten up the fireworks and get ready for the biggest party of the year in the US - the 4th of July! Summer is in full swing and people from all over the world are eager to get back to normal and celebrate life, louder than ever before.
For many Americans Independence day is associated not only with patriotism, family get-togethers, barbecues and fireworks, but also with massive sales and discounts. Businesses all over the world are focusing their strategies on reaching out to their US customers with sweet deals, announcing major clearance promotions, or presenting their new summer collections. Whether it is your email inbox, or your social media news feed - we all find ourselves overwhelmed with 24/7 ads.
That is exactly why it is crucial to find an unsaturated channel, with high open and conversion rates, to engage in personalized and meaningful interactions with your customers. And SMS ticks all these boxes just perfectly, as over 90% of text messages get opened in under 3 minutes and brands that leverage text marketing enjoy 209%+ higher response rates compared to other channels.
In this guide we will walk you through the basic steps of planning and executing powerful SMS campaigns that will turn your brand into the coolest kid on the block and help your sales hit the proverbial roof this 4th of July!
4th of July SMS Essentials
You know how the planning of every great party in the history of great parties starts - you need to take care of the essentials first. Pick the venue, draft a guest list... Well, it is quite the same with your holiday-themed SMS campaigns. So let’s start with the most important details:
- June 26: Warm-up Campaign
- July 1: Main Campaign
- July 4: Last-Chance Campaign
Main theme: 4th of July (Independence Day) (duh)
Colors: Red, white and blue
Audience (guest list): All your SMS subscribers
4th of July SMS Campaign Ideas
Kick off the Festivities with a Warm-up SMS Campaign
Date: June 26
Target: The Early Birds. They always come to the party early and like to plan ahead of time. Seasoned shoppers are already used to expecting big sales around major retail events, so you need to approach them as early as possible and make sure your store is the place they want to make their purchases this 4th of July!
With less than 2 weeks before the big day, it is time to cue the fireworks, or in other words - kick off your 4th of July sales! Set the mood for joy and partying with some exciting summer deals.
Launching an SMS campaign as early as right-after-Father’s-Day will make sure your offers will reach your subscribers at the perfect time. People are already planning their get-togethers with families and friends. And whether it is a small backyard gathering or a weekend getaway - they’ll need to stock up on necessities first. Be their knight in shining armor by reaching out and helping them prepare for the occasion. It is another great opportunity for you to present your new summer products and collections on display.
Use SMS to convey a brief and direct message. After all, you know the prerequisites for the perfect party invitation - set a time and a place :) Add a patriotic vibe and a pinch of creativity to grab the attention of your subscribers and make your offer memorable.
Don’t go big on discounts just yet. Free Shipping or a small gift voucher will do just fine for your warm-up campaign.
Another great idea is to use this occasion to send a creative celebration guide or offer a sneak peek at your new collection and products to your most valued customers, serving as an additional incentive in your VIP program.
Help your Customers Prepare for the Festive Weekend with a Flash Sale SMS Campaign
Date: July 1
Target: The Deal-seekers. They came to your party, because they heard the rumors of delicious food and exquisite drinks. Deal-seekers are most interested in finding the hottest deals in town, so make sure you have some appealing offers to grab their attention.
4th of July is almost here and now is the best time to unleash your creativity and launch your most colorful and exciting SMS campaign so far.
Consider a limited-time Flash Sale with massive discounts, a Buy-One-Get-One offer, or a special festive bundle. Your goal is to provide your customers with everything they might need in order to host the perfect party this Independence day. At a reasonable cost, of course. ;)
Help your holiday shoppers get ready for the upcoming festivities by sending them a brief and actionable text message with your 4th of July sales and discounts. Don’t forget to include your store’s name to make your message more personal and a link to your offers to help customers quickly browse through your products and choose easily, just in time for the big celebration.
Show people they can count on you for their holiday shopping. Create a flawless customer experience by offering timely shipping updates, contactless and safe delivery, or a last-minute pick-up option from a physical store, to make sure shoppers will get their purchases on time.
Maximize Sales with a Last-Chance SMS Campaign
Date: July 4
Target: Procrastinators. They usually make their purchases at the very last moment, or even in the days after the event itself, so make sure to send them a timely SMS to remind them of your special deals!
The big day is HERE and it’s PARTY TIME! Make sure to check up on your guests (SMS subscribers) with a final explosive reminder - your Last-Chance Campaign.
And your main goal? Target Procrastinators to maximize results before the expected sales slump in the summer. We all have had that one party guest who calls you 20 minutes after the start of the event to ask for the address and the dress code, and to casually mention they will be only 4 hours late.
Now is not the time to hold off on discounts - go BIG and let your sales lighten up the sky like actual fireworks. Clear off the shelves for next season and make sure your shoppers won’t miss the party! Send them a text message with an appealing offer and a clear call-to-action so they are aware that your offers will expire really soon.
This was our 3-step game plan on how to use SMS to boost sales this 4th of July. Try to implement some of these ideas into your overall marketing plan and you will soon enjoy higher engagement and conversion rates.
If you need some more inspiration check out our 11 Firecracker SMS Templates to make sure you grab the attention of your audience.
Have a bangin’ 4th of July!
Mariya Arabadzhieva Todorova
Mariya is a Content Creator at SMSBump with strong passion for writing, crime novels and puzzles. Travel & Gaming enthusiast.