11 Memorial Day Text Message Templates to Score More Online Sales

Memorial Day holds a special place in the hearts of millions of Americans. It is not only a dearly beloved family holiday, but also one of the most important retail events.

This day also marks the unofficial start of the summer, so it is the perfect timing for many brands to use the opportunity and launch their new summer collections.

Your customers might be slightly overwhelmed by tons of advertisement ads and emails at this time of the year, so there is really nothing better than a simple SMS to inform them about your top discounts, new collections and exclusive promotions.

For Memorial Day people are going to use the long weekend to get together with their families and loved ones. Warm summer days are just around the corner and after months of self-isolation at home, people are eager to spend some time in the garden, gather in their backyards, try out their new barbecue grills, etc. This time of the year is especially suited for huge sales when it comes to: mattresses, garden accessories, outdoor decorations, barbecues, patio furniture, storage facilities and camping equipment.

And, as always, when you think about the content of your text marketing campaign try and follow these guidelines:

- First and foremost - start with a special holiday offer for your customers -  discount, gift voucher or another incentive to spark interest and outshine the competition.

- Make it personal - don't forget to address your subscribers with their first name to make them feel closer to you and your brand. 

- Always add the name of your store in the text message - it builds brand recognition and helps people know right away who is the sender of this promotion.

- Add a visual - it is always a good idea to send MMS instead of SMS, as visual images are much more engaging.

- Don`t forget to add a subtle hint of urgency - phrases such as “This weekend only”, or “Limited stock” or “Offer ends today” will give your visitors the gentle push they need to purchase from your store.  

- Be compliant - always add “Text STOP to opt out” at the end of your copy.

Here’s how we put these guidelines into use with our our 11 ideas for Memorial Day - themed text templates:


{SiteName}: Hey {FirstName}, sharpen your skills and become the new BBQ Master Chef in town!  Here`s a $10 voucher to use on all our grill tool sets. {DiscountCodeUrl}. Text STOP to opt out.



Where there is a home, there is a barbecue! {FirstName}, benefit from 40% discount on all grilling sets at {SiteName}, this weekend only! {DiscountCodeUrl} Text STOP to opt out.



{SiteName}: Give your garden a complete makeover this season with the help of our brand new Lawn & Garden promo collection! {SiteUrl} Text STOP to opt out.


Hey {FirstName}, switch to Vacation Mode with our super comfy mattresses! Available at special prices this week only at {SiteName}. {DiscountCodeUrl} Text STOP to opt out.


Girls just wanna have sun! {FirstName}, check out our latest summer fashion picks at {SiteName} and welcome summer in style! {SiteUrl}  Text STOP to opt out.



{SiteName}: Looking forward to the warm summer days? Check out our top deals on grilling, outdoor dining, food and more! {SiteUrl} Text STOP to opt out.


{SiteName}: Hey {FirstName}, summer is almost here! Enjoy a 35% discount on our best selling hammocks until the end of the week! {DiscountCodeUrl} Text STOP to opt out.

{SiteName}: Hey {FirstName}, summer is almost here! Enjoy a 35% discount on our best selling hammocks until the end of the week! {DiscountCodeUrl} Text STOP to opt out.

{SiteName}: Hey {FirstName}, time to redo your backyard and create your own little piece of heaven! Limited discounts on all patio furniture items! {DiscountCodeUrl} Text STOP to opt out.


Check out our home appliances Memorial Day Sale, this weekend only! Refresh your space and enjoy amazing discounts at {SiteName}: {DiscountCodeUrl} Text STOP to opt out.


{SiteName}: Hey {FirstName}, celebrate in style with our top summer home decor picks! Check for daily promos and discounts this week only! {DiscountCodeUrl} Text STOP to opt out.

These are our top suggestions for SMS templates this Memorial Day.
As an addition, we have released a special guide with 5 ideas to boost sales this Memorial Day.
Try to implement some of the ideas into your next marketing campaign and enjoy skyrocketing sales.

Mariya is a Content Creator at SMSBump with strong passion for writing, crime novels and puzzles. Travel & Gaming enthusiast.

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